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At the center's pilot smart factory in Kaiserslautern, chemicals giant BASF SE produced fully customized shampoos and liquid soaps. As a test order was placed online, radio identification tags attached to empty soap bottles on an assembly line simultaneously communicated to production machines what kind of soap, fragrance, bottle cap color, and labeling it required. Each bottle had the potential to be entirely different from the one next to it on the conveyor belt.

The experiment relied on a wireless network through which the machines and products did all the talking, with the only human input coming from the person placing the sample order.